AR posters in memory of Joseph Bau
Commissioned by the Joseph Bau museum in Tel-Aviv
Inspired by the works and playfulness of late designer and illustrator Joseph Bau, I created three works that were presented in an exhibition at the museum. In each work a known phrase in Hebrew is reconstructed to a new phrase. The new phrase, even though grammatically coherent - doesn’t make much sense on its own the context and meaning are revealed by using the AR app.
printed version
AR version